DISNEY

La Caja Mágica

"La Caja Mágica", the new Disney musical coming to Buenos Aires in January 2024
Keyart for the new Disney musical.

Agency

Fever

Art Direction

Fever

Client

Disney

Year

2023

DSORDER created the key art for La Caja Mágica, the Disney musical premiered in Buenos Aires. Developed for the campaign launch, the artwork combines illustration, graphic design and visual storytelling to capture the magic and imagination of Disney's most iconic characters in a single theatrical identity. The composition was designed to work across outdoor advertising, digital campaigns, print and promotional materials while maintaining a bold and recognisable visual impact. The project combines art direction, key art design, entertainment branding, illustration and graphic design for an international Disney production. Created in Adobe Illustrator and Adobe Photoshop.